What's the Best LinkedIn Bio for a SaaS Founder? (Template Inside)
What's the Best LinkedIn Bio for a SaaS Founder? (Template Inside)
Your LinkedIn bio is the first filter investors, customers, collaborators—and yes, even lurkers—use to decide if you're worth following, messaging, or Googling.
It’s not just a profile summary.
It’s your digital elevator pitch.
A great bio:
- Builds trust fast
- Highlights what you’re building
- Signals who should connect
- Helps you stand out in a sea of “Founder | SaaS | Innovator” headlines
Let’s break down how to write a bio that works—and give you a plug-and-play template you can copy today.
🧠 What a Great LinkedIn Bio Does
- Tells your story in 3–5 seconds
- Communicates who you help and how
- Includes proof or context (traction, past wins, credibility)
- Includes a CTA (collaborate, invest, hire, follow, etc.)
Think of it like your homepage headline + About page—compressed into one section.
🧱 The 5-Part SaaS Founder Bio Formula
- Who you are
- What you’re building
- Who it’s for
- Why you’re credible
- What you want people to do
📋 The Template
SaaS founder building [PRODUCT] — a [what it does] for [ICP].
Previously [your most relevant credibility marker: e.g., ex-CTO, exited founder, YC alum, etc.].
Writing about [topics you post about].
DM me if you're a [target connection: investor, founder, partner, etc.] — always happy to jam.
✍️ Example 1: Early-Stage SaaS Founder
Founder @ Relay — async check-ins that replace status meetings for remote B2B teams.
Bootstrapping → ramen profitable → testing PLG motion.
I write about founder life, async culture & early growth.
DM me if you're building in public or investing in workflow SaaS.
✍️ Example 2: Fundraising SaaS Founder
CEO @ SyncStack — helping RevOps teams get accurate GTM data without spreadsheets.
Previously built and exited a martech tool in 2021.
Raising a pre-seed round.
DM me if you invest in ops infrastructure or know someone I should meet.
✍️ Example 3: Technical Founder With Storytelling Angle
Builder @ Cloudbits — dev tooling for lean backend teams.
I code, write, and help engineers tell better stories.
Grew open-source community to 2.5K stars → now building SaaS on top.
DM me if you’re a dev-founder or curious about OSS monetization.
🛠️ Tips to Polish Your Bio
- Break it into clear lines—no giant paragraph
- Keep it casual but intentional (you're a founder, not a jobseeker)
- Use specific language—not “disrupting the X industry”
- Update it monthly as your story evolves
- Add emojis sparingly if it fits your tone
📥 Bonus: Add a CTA in Your Name Field or Headline
Instead of just “Founder @ Startup”, try:
- “Founder @ Relay | Hiring engineers”
- “CEO @ SyncStack (raising pre-seed)”
- “Building async tools | DM me if you're remote-first”
It helps you stand out—and tells people what to do next.
TL;DR — Your Bio Is the First Step to Trust
- Make it about what you’re building, who it’s for, and why you matter
- Don’t be vague. Be specific and human
- Invite the right people to connect and start conversations
You’re not writing a resume.
You’re writing a reason to follow you.
P.S.
We built Jerry to help SaaS founders write great bios, posts, and content that sound like them—not like a marketing team.
From hooks to headlines to bio rewrites, Jerry’s your founder voice engine.