What's a Good Hook on LinkedIn? Steal These 11

5 min read By Vishesh

What's a Good Hook on LinkedIn? Steal These 11

Most people never read your second line.

That’s why the first line of your LinkedIn post—your hook—matters more than anything else.

A good hook stops the scroll.
A great hook pulls your reader into the story.
A viral hook sparks emotion, curiosity, or contradiction.

Here are 11 proven hooks you can steal, remix, and reuse to make your posts actually get read.


🧠 1. The “Relatable Confession” Hook

I almost didn’t post this.

This triggers curiosity + vulnerability. Readers want to know what held you back.


💥 2. The “Bold Claim” Hook

This got us 17 qualified leads in 3 days—with zero ad spend.

Clear, specific, and sets up value.


📉 3. The “Failure First” Hook

We built the wrong thing for 6 months.

Pain is a powerful opener—especially when followed by a lesson.


🧠 4. The “I Thought X, But I Was Wrong” Hook

I used to think product-led growth was the answer. It wasn’t.

Intellectual humility + reversal of belief = trust + curiosity.


🤯 5. The “Counterintuitive Truth” Hook

Freemium didn’t grow our user base. It almost killed it.

Unexpected results draw people in fast.


🗣️ 6. The “Customer Said This” Hook

“We’re not buying the product. We’re buying peace of mind.”

Real quotes = real resonance. Make it about your ICP.


🧪 7. The “Live Experiment” Hook

We deleted our waitlist. Here’s what happened next.

Live tests signal urgency, transparency, and tension.


🎭 8. The “Open Loop” Hook

This almost killed our startup.

Short. High-stakes. You have to click “see more.”


🔄 9. The “Common Myth” Hook

You don’t need to go viral to grow on LinkedIn.

People love when myths are busted with truth + nuance.


🛠️ 10. The “Tool or Tactic” Hook

Here’s the onboarding flow that doubled our week-1 retention.

Tactical hooks work best when backed by data or story.


🎯 11. The “Callout to a Specific Persona” Hook

If you’re a solo founder, read this.

Narrow = powerful. The more specific the audience, the more likely they’ll lean in.


✍️ How to Write Better Hooks (Even Without a Copywriting Degree)

  • Write the post first, then extract the most surprising sentence
  • Use a single line as your hook—no fluff
  • Test formats: question, quote, stat, conflict, reversal
  • Think about what would make you click “see more”

And always ask:
“Would this make someone stop scrolling at 8:37 AM on a Tuesday?”


TL;DR — Your Hook Is Your First Impression

  • No good hook = no engagement
  • A great hook creates tension, emotion, or curiosity
  • Use these 11 as templates—not rules

Start strong. Finish real. Win trust.


P.S.

We built Jerry to help founders generate scroll-stopping hooks—based on your actual insights, not recycled fluff.

From transcripts and meetings to product updates, Jerry gives you the hook + outline to post in your own voice.

Try Jerry →

Booked 5 demos in 7 days—without cold DMs

Jerry helps founders turn LinkedIn attention into revenue using content + AI—not spam.

  • AI drafts your posts in your voice. Hook → Outline → Boom.
  • Only reach out to leads who actually engage. No more guessing.
  • Inbox-safe. 100% compliant with LinkedIn's Terms of Service.

Loved by founder-operators. No automations. Just results.