What's a Good Hook on LinkedIn? Steal These 11
What's a Good Hook on LinkedIn? Steal These 11
Most people never read your second line.
That’s why the first line of your LinkedIn post—your hook—matters more than anything else.
A good hook stops the scroll.
A great hook pulls your reader into the story.
A viral hook sparks emotion, curiosity, or contradiction.
Here are 11 proven hooks you can steal, remix, and reuse to make your posts actually get read.
🧠 1. The “Relatable Confession” Hook
I almost didn’t post this.
This triggers curiosity + vulnerability. Readers want to know what held you back.
💥 2. The “Bold Claim” Hook
This got us 17 qualified leads in 3 days—with zero ad spend.
Clear, specific, and sets up value.
📉 3. The “Failure First” Hook
We built the wrong thing for 6 months.
Pain is a powerful opener—especially when followed by a lesson.
🧠 4. The “I Thought X, But I Was Wrong” Hook
I used to think product-led growth was the answer. It wasn’t.
Intellectual humility + reversal of belief = trust + curiosity.
🤯 5. The “Counterintuitive Truth” Hook
Freemium didn’t grow our user base. It almost killed it.
Unexpected results draw people in fast.
🗣️ 6. The “Customer Said This” Hook
“We’re not buying the product. We’re buying peace of mind.”
Real quotes = real resonance. Make it about your ICP.
🧪 7. The “Live Experiment” Hook
We deleted our waitlist. Here’s what happened next.
Live tests signal urgency, transparency, and tension.
🎭 8. The “Open Loop” Hook
This almost killed our startup.
Short. High-stakes. You have to click “see more.”
🔄 9. The “Common Myth” Hook
You don’t need to go viral to grow on LinkedIn.
People love when myths are busted with truth + nuance.
🛠️ 10. The “Tool or Tactic” Hook
Here’s the onboarding flow that doubled our week-1 retention.
Tactical hooks work best when backed by data or story.
🎯 11. The “Callout to a Specific Persona” Hook
If you’re a solo founder, read this.
Narrow = powerful. The more specific the audience, the more likely they’ll lean in.
✍️ How to Write Better Hooks (Even Without a Copywriting Degree)
- Write the post first, then extract the most surprising sentence
- Use a single line as your hook—no fluff
- Test formats: question, quote, stat, conflict, reversal
- Think about what would make you click “see more”
And always ask:
“Would this make someone stop scrolling at 8:37 AM on a Tuesday?”
TL;DR — Your Hook Is Your First Impression
- No good hook = no engagement
- A great hook creates tension, emotion, or curiosity
- Use these 11 as templates—not rules
Start strong. Finish real. Win trust.
P.S.
We built Jerry to help founders generate scroll-stopping hooks—based on your actual insights, not recycled fluff.
From transcripts and meetings to product updates, Jerry gives you the hook + outline to post in your own voice.