What to Say in Your First LinkedIn Post as a Founder
What to Say in Your First LinkedIn Post as a Founder
So you’re going all in.
New startup. New chapter. New stakes.
And you know you should post on LinkedIn.
But the cursor’s blinking. The screen’s blank. And your imposter syndrome is screaming louder than your marketing instincts.
Here’s the truth:
Your first post doesn’t have to be perfect.
But it should be intentional.
In this post, I’ll show you what to say in your first LinkedIn post as a founder—so you can start building momentum, trust, and relationships from day one.
🎯 What This Post Is Really For
It’s not for virality.
It’s not to look impressive.
Your first post is about:
- Marking the moment
- Introducing your mission
- Signaling what’s coming
- Inviting your audience to come along
Think of it as your “open for business” post—personally and professionally.
✅ Structure of a Great First Founder Post
1. Start With Why You’re Doing This
People don’t connect with ideas.
They connect with motivation.
“After 7 years of working in healthcare ops, I’ve seen the same inefficiencies kill momentum again and again. So I decided to fix it.”
Be real. Be brief. Be human.
2. Introduce What You’re Building (Without Pitching)
Explain it in plain English.
“I’m building Relay—a simple async platform for growing B2B teams to replace weekly status meetings.”
Don’t sell. Just show.
3. Share What’s Coming
This is your roadmap invitation.
“Over the next few months, I’ll be sharing what we learn, mess up, and figure out as we grow. If you’ve ever built something from zero, would love to swap notes.”
This creates context for future posts—and tells people why they should stick around.
4. End With a Light Call to Action
“If you’ve built in this space—or are trying to fix a similar problem—drop a comment or shoot me a message. Would love to connect.”
People want to help. Invite them.
✍️ Example Post (Template)
6 months ago, I couldn’t stop thinking about a problem I kept running into while leading ops at a remote-first startup.
Teams were drowning in meetings. Status updates were taking 10x longer than decisions. Morale was dropping.
So I left to build something better.
Today, I’m officially going all-in on Relay—a lightweight async check-in tool for fast-moving B2B teams.
We’re starting with early teams who want fewer meetings and more clarity.
I’ll be sharing the journey here—what we learn, what breaks, what gets adopted, and what doesn't.
If you’ve tried something similar—or are curious about async culture—drop a comment or say hi 👋
Let’s build something better than just another meeting.
⚠️ What Not to Do
- Don’t sound like a press release
- Don’t write a novel
- Don’t pitch your product in the first post
- Don’t be afraid to show emotion, excitement, or nerves
Your audience wants to root for you—not just your idea.
🧠 Bonus: What to Do Right After You Post
- Send it to 5 friends who will engage early
- Comment on it yourself to add context or a question
- Reply to every comment
- Bookmark it—you’ll want to look back in 6 months
TL;DR — Say This in Your First Founder Post
- Why you left / started
- What you're building
- Who it’s for
- What you’ll be sharing
- How people can engage
Remember: you don’t need a personal brand to start.
You just need a reason—and a story.
And you've already got both.
P.S.
We built Jerry to help founders like you write posts that build trust—not just impressions.
From startup storytelling to traction updates, Jerry helps you show up on LinkedIn in your voice—without staring at a blank screen.