What to Post on LinkedIn After a Bad Month in Your Startup
What to Post on LinkedIn After a Bad Month in Your Startup
So it was a rough month.
- Revenue dipped
- A big customer churned
- A release flopped
- Team morale’s low
- You’re questioning everything
And you’re wondering:
“Should I post on LinkedIn about this? And if so, what should I say?”
Short answer: yes.
Long answer: yes—but do it intentionally.
Here’s how to share tough moments in a way that builds trust, earns respect, and strengthens your founder brand—not weakens it.
🧠 Why You Should Share the Hard Stuff
Posting after a bad month isn’t about complaining.
It’s about showing:
- You’re still standing
- You’re learning
- You’re leading
- You’re real
Authenticity builds credibility—especially in B2B and founder circles.
Your audience knows startup life isn’t perfect. When you show up after the fall, they believe you more when you rise.
✅ 5 Trust-Building Post Formats After a Tough Month
1. “This Didn’t Go as Planned”
“We shipped a feature last month that totally missed the mark. Usage was low, feedback was mixed, and we knew we had to pivot.”
Why it works: Transparency + clear action = leadership.
2. “This Hurt, But Here’s What We Learned”
“We lost our largest customer. It stung. But it also exposed gaps in onboarding that we’re now fixing. Hard lesson, but a good one.”
Why it works: Shows resilience and growth.
3. “A Real Week in Startup Life”
“This week:
– 3 investor rejections
– One ‘maybe’ churn
– Shipped a bug
– Got a kind DM from a user we didn’t expect.Startup life isn’t always up and to the right. But we’re still here.”
Why it works: Relatable. Grounded. Human.
4. “What I Would Tell Myself 30 Days Ago”
“A month ago, I thought we were close to product-market fit. Now I realize I was rushing to call it. Here’s what I’d tell myself back then…”
Why it works: Reflective and useful to others.
5. “Still Showing Up”
“Not our best month. Not our worst. We’re not going viral. We’re not quitting either. Just building. Still showing up.”
Why it works: Subtle strength. Quiet resilience.
🛠️ Pro Tips for Sharing Hard Moments
- Keep it short
- Focus on the lesson, not just the loss
- Avoid blame—own your role
- Invite conversation (without pity)
- End on a note of what’s next
🚫 What Not to Do
- ❌ Rant or vent
- ❌ Overshare internal drama
- ❌ Post while you’re emotionally raw
- ❌ Fish for sympathy
Always write for your future self—the one who made it through this.
🧠 Remember: Tough Posts Build Durable Brands
Everyone loves a win.
But they trust you more when they’ve seen the lows too.
Your audience wants to cheer for your progress.
But they’ll only care if they saw the grind behind it.
TL;DR — What to Post After a Bad Month
- Share the truth—but with clarity and direction
- Own the moment without spinning it
- Focus on learning and next steps
- Be the founder who keeps showing up
Because how you handle the hard months is the story investors, customers, and peers will remember.
P.S.
We built Jerry to help you post with clarity—even when you’re in the messy middle.
Turn rough notes, losses, and late-night realizations into thoughtful posts that earn trust, not pity.