What to Post If You Haven't Hit Product-Market Fit Yet
What to Post If You Haven't Hit Product-Market Fit Yet
You’re building. You’re testing. You’re shipping.
But the traction? Still patchy.
If you’re in the "figuring it out" phase, it might feel like you have nothing worth posting on LinkedIn.
But that’s exactly when you should start posting.
Because LinkedIn isn’t just a platform to celebrate success—
It’s a place to build trust, share the journey, and gather signal.
Here’s what to post when you haven’t hit product-market fit (PMF) yet—but you’re on your way.
🧠 Why You Should Post Before PMF
- You build an audience that sees your evolution
- You attract early believers who give feedback
- You validate pain points in public
- You stay visible—even if the product isn’t ready yet
Remember: founder momentum signals founder quality.
✅ 9 Types of Posts to Share Before PMF
1. What You’re Exploring
“Testing a new workflow for async client onboarding. If your team has tried this, I’d love your feedback.”
Why it works: You show direction and invite insight.
2. What You’ve Learned from Talking to Users
“Spoke to 7 marketing leads this week. 5 of them said the same thing: reporting is broken and bloated.”
Why it works: It signals relevance without overclaiming.
3. Customer Quotes That Surprised You
“‘We don’t need another dashboard. We need fewer tabs.’ One sentence that made us rethink our UI entirely.”
Why it works: It’s real and relatable.
4. What You're Testing (and Why)
“Shipping a mini-version of our onboarding flow this week. Goal: clarity in under 60 seconds.”
Why it works: People love experiments, especially when framed with intent.
5. An Assumption You’re Challenging
“I used to think outbound doesn’t work pre-PMF. But 3 cold messages led to our most honest customer calls.”
Why it works: It’s honest, reflective, and discussion-worthy.
6. A Question You're Wrestling With
“How do you balance speed vs. structure when nothing's sticking yet?”
Why it works: It sparks conversation from others in the same boat.
7. A Micro-Win Worth Celebrating
“Today, we got our first user to come back without a nudge. Might be small—but feels like a milestone.”
Why it works: It makes people root for you.
8. Behind-the-Scenes of a Tough Decision
“We killed a feature today. Nobody used it. We loved it—but the data didn’t.”
Why it works: Shows maturity and prioritization.
9. Your Honest Take on the Journey
“Still no PMF. Still building. Still learning. Still showing up.”
Why it works: It’s real—and real earns trust.
🛠️ Bonus: Add These to Your Weekly Content Rhythm
- 1 user insight
- 1 product iteration
- 1 founder reflection
- 1 question to your network
Simple, powerful, repeatable.
🧠 Pro Tip: Don’t Write for PMF. Write for People
Your audience isn’t waiting for you to go viral.
They want to follow someone who’s figuring it out.
That’s you. Right now. Share that.
TL;DR — What to Post Before PMF
- Show what you’re learning
- Share what you’re trying
- Reflect on what’s not working
- Ask for advice. Invite input.
- Keep showing up.
Because when you finally hit PMF—your audience won’t just cheer for the milestone.
They’ll say: “I remember when this was just an idea.”
P.S.
We built Jerry to help you write through PMF—not just after.
Turn your user calls, experiments, and founder notes into consistent content—without sounding like a marketer.