What Time Should You Post on LinkedIn for Maximum Reach?
You spent an hour writing the perfect post.
Hit publish.
Got… 4 likes.
Was it the content?
Maybe.
But it might've just been the clock.
On LinkedIn, timing is half the game.
And unlike other platforms, where algorithms dominate, LinkedIn rewards early human engagement.
So let's break down exactly when you should post—based on data, psychology, and founder-tested experience.
🕰️ The Golden Rule: Post When Your ICP Is Online
If you're targeting:
- Startup founders → Early risers, 7–9 AM local time
- VCs/Execs → 8–10 AM or just before lunch
- Tech employees → 9–11 AM, and again around 2–4 PM
Why mornings?
Because people check LinkedIn like email.
It's part of their morning scroll ritual—before meetings take over the day.
📊 What the Data Says
Various studies and Jerry's internal analytics show:
| Day | Best Time to Post | Why It Works | |-----------|---------------------------|--------------| | Tuesday | 8:00 AM – 10:00 AM | Peak focus time, high decision-maker activity | | Wednesday | 8:00 AM – 10:00 AM | Mid-week momentum, active networking | | Thursday | 9:00 AM – 11:00 AM | Catching eyeballs before weekend slowdown | | Friday | 8:30 AM – 10:00 AM | Light posting day, less competition | | Monday | 8:30 AM – 10:30 AM | Works well if it's inspirational or recap-based | | Weekend | 💀 Unless you're a rebel | Users are mostly offline or in scroll-but-don't-like mode |
Pro tip: Tues/Wed mornings are consistently top performers.
💡 The 90-Minute Spike Window
The first 90 minutes after publishing are critical.
LinkedIn's algo evaluates:
- Reactions
- Comments
- Dwell time
If your post gets love early, LinkedIn shows it to more people.
✅ Warm up your audience: Engage with others' posts 30 mins before posting
✅ Send your post to friends or teammates to like/comment early
✅ Comment on your own post to trigger more interaction
🌍 Timezones Matter (Especially for Global Audiences)
If your network is spread across the US, UK, and India, optimize for the region that matters most to your funnel.
- 🌎 If your buyers are in the US, post in EST mornings
- 🌍 If you're building a global founder brand, try UTC+0 to UTC+5 mornings
Avoid posting at:
- Random late-night hours
- Peak local commuting times (7–8 PM)
Unless you're testing a bold experiment, don't let your best content die in the dark.
🚀 But Here's the Twist: Great Content Breaks Timing Rules
We've seen banger posts go viral at 11 PM.
Why? Because the content was that good.
Timing helps—but substance wins.
So if your choice is:
- Meh post at 8:30 AM
- 🔥 post at 4 PM
Go with the fire.
You can always repost it later at a better time.
TL;DR: When Should You Post?
If you're a founder targeting B2B buyers, here's the cheat sheet:
- Best Days: Tues, Wed, Thurs
- Best Time: 8–10 AM local time of your ICP
- Avoid: Weekends, nights, or high-noise hours
But don't obsess.
Consistency > perfection.
Post, test, learn, repeat.
P.S.
At 7TEA1, we built Jerry to not just help you write posts—but to tell you what to write, when to post, and who will care.
It's not about hacking the algorithm.
It's about building trust.