What Should Founders Post on LinkedIn? 17 Real Examples

5 min read By Vishesh

What Should Founders Post on LinkedIn? 17 Real Examples

If you're a founder and you're stuck staring at the blinking cursor on LinkedIn…

You're not alone.

The good news?
You don’t need to be a copywriter or influencer.
You just need to be useful, relatable, and real.

Here are 17 real examples of what to post as a founder—so you can stop overthinking and start building momentum.


🚀 Product & Company Stories

1. The "Why We’re Building This" Post

“We’re building Relay because we wasted 12 hours/week in meetings that didn’t need to happen.”

2. The Launch Story

“We quietly launched last week. 14 teams signed up. 3 converted. Here's what surprised us…”

3. What We Got Wrong

“We built the wrong feature first. Here’s what we learned (and what we’d do differently).”

4. Customer Quote That Shifted Your Thinking

“A user told us: ‘We’re not paying for the tool. We’re paying to feel less chaotic.’ Changed everything.”

5. Your Metrics—With a Story

“We crossed $10K MRR. It took 33 rejections and 1 believer to get here.”


🧠 Lessons & Insights

6. Hard-Earned Framework

“After 40 sales calls, this is the 3-question filter I now use before every demo.”

7. Mistake You Made (That Others Can Avoid)

“I waited too long to hire a PM. It cost us 4 months. Here’s how I knew it was too late.”

8. Something That Changed Your Mind

“I used to think freemium was a trap. But here’s what changed after our last experiment…”

9. Behind-the-Scenes Decision

“We debated pricing for 3 weeks. Here’s how we landed on $49/month—and why we almost went free.”


💡 Founder Life & Philosophy

10. Founder Diary Entry

“Today was rough. One user churned, one bug surfaced, and I almost talked myself out of this. Still here.”

11. What You’re Learning (Right Now)

“Trying to learn distribution from scratch. Any resources on B2B content engines for small teams?”

12. A Strong Point of View

“Most people over-build. We try to ship fast and clean up later. It’s messy, but it works.”

13. A Misconception You’ve Seen

“'You need a personal brand to grow a startup.' Not true. But you do need trust.”


📣 Community & Engagement

14. Ask for Feedback or Input

“We’re rebuilding onboarding. What’s the best onboarding experience you’ve had as a user?”

15. Celebrate Someone Else

“Shoutout to our designer who rebuilt the dashboard UI in 48 hours. Startup MVPs don’t always wear founder hats.”

16. Share a Customer Win

“One of our early customers just closed their first big client after switching to our workflow. Let’s gooo.”

17. Spark a Conversation with a Question

“How early is too early to hire your first salesperson? Genuinely curious what others have seen.”


🛠️ Pro Tips for Turning Ideas into Posts

  • Use short paragraphs and line breaks
  • Hook with the first 1–2 lines
  • End with a soft CTA (“Have you seen this too?”)
  • Be specific, not polished
  • Think: journal entry, not press release

TL;DR — Your Journey Is the Content

If you’re building something, you're already learning things worth sharing.

The more you post:

  • The more trust you build
  • The more your ICP pays attention
  • The easier it becomes to write the next post

Pick 1 example from above. Write it in your voice. Hit post.

You’ll be surprised who starts watching.


P.S.

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