What Not to Post on LinkedIn (Unless You Want to Be Ignored)
LinkedIn is not Instagram.
It's not X (Twitter).
And it's definitely not your internal Slack channel.
If you're a founder or operator trying to build credibility and pipeline on LinkedIn, knowing what not to post is just as important as knowing what works.
Because your content might not be failing because of what you're saying—
...but how you're saying it, and who you're saying it to.
Let's walk through the most common content crimes on LinkedIn in 2025.
❌ 1. The "Look at Me" Brag Post (With No Value)
"I just closed 3 new customers today. #blessed #hustle"
Cool. But... why should anyone care?
🚫 No context
🚫 No insight
🚫 No takeaway for your reader
✅ Instead: Share the why and how behind the win.
"We closed 3 customers after switching our demo flow. Here's what changed..."
❌ 2. The Corporate Robot Update
"We are thrilled to announce the launch of our latest enterprise-grade dashboard ecosystem."
Congrats—but your post sounds like it was written by a fax machine.
LinkedIn is social. Write like a human, not a press release.
✅ Instead:
"This new dashboard started as a sketch during a coffee break. We finally launched it today—and it works."
❌ 3. Empty Motivational Quotes
"Success is not the key to happiness. Happiness is the key to success."
We've all seen it. Scroll-stopper? More like scroll-past-faster.
If you're not adding a story or insight behind the quote—it's noise.
✅ Instead: Share the moment you realized that quote was true. Tie it to your journey.
❌ 4. Product Pitches Masquerading as Posts
"Need a faster CRM? Ours is 30% quicker. Book a demo now."
If your content feels like an ad, most people won't engage with it—unless you're paying for reach.
✅ Instead: Educate. Tell stories. Share transformation.
"Our CRM used to crash during demo calls. Here's how we fixed that—and what we learned about performance under load."
❌ 5. The Ultra-Vague Vibe Check
"Big things coming. Can't say more right now. 👀"
Then don't say anything at all.
This isn't hype—it's content filler. And it conditions your audience to scroll past you.
✅ Instead: Share part of the journey or tease what's coming with substance.
"We just finished onboarding our first enterprise client—and what they asked us to build next surprised us."
❌ 6. Zero-Format Walls of Text
You may have a brilliant insight, but if it's buried in a chunky 10-line paragraph, no one will read it.
LinkedIn is a skimmable platform.
✅ Instead:
- Use short paragraphs
- Add line breaks
- Use bold or emojis sparingly to guide the eye
Think readability before reach.
❌ 7. Controversial-for-the-Sake-of-It Hot Takes
"Founders who raise funding are lazy."
This kind of bait might get reactions—but usually at the cost of trust.
✅ Instead: Share a contrarian view with nuance.
"Not every startup needs to raise. Bootstrapping gave us creative freedom most funded startups don't get."
Controversy with insight = credibility.
Controversy with rage = noise.
✅ So What Should You Post?
- Founder stories
- Behind-the-scenes moments
- Customer learnings
- Honest lessons from failure
- Opinions with skin in the game
- Questions that start real conversations
If your content helps someone, resonates with someone, or reveals something human—it belongs on LinkedIn.
TL;DR — Respect the Feed
LinkedIn is where B2B trust gets built.
Don't dilute your presence with filler, ego, or corporate-speak.
Earn attention by being real, useful, and relatable.
Because when you stop shouting and start showing, people start listening.
P.S.
We built Jerry to help founders write posts that don't get ignored.
AI-powered drafts, personalized to your tone, plus insight prompts that guide what to write next.
No fluff. No cringe. Just content that connects.