What Are Good LinkedIn Posts to Build Trust, Not Just Hype?
What Are Good LinkedIn Posts to Build Trust, Not Just Hype?
On LinkedIn, hype gets attention.
But trust builds traction.
The likes may feel nice, but if your goal is to:
- Attract real customers
- Get serious investor intros
- Build a long-term reputation
...then trust-first content is what wins.
So what kinds of posts build that trust?
Let’s break down the formats that create credibility without needing clickbait.
🧠 Why Trust-First Posts Matter
People buy from people they believe.
And belief is built by showing—not selling:
- What you know
- How you think
- What you’ve been through
- What you’re still figuring out
Trust-first posts make readers go:
“I’d work with this person.”
“They get it.”
“I’ve felt that too.”
✅ 7 Types of LinkedIn Posts That Build Trust
1. Lessons from Failure
“We spent 3 months building the wrong feature. Here’s how we figured it out—and what we do differently now.”
Failure isn’t weakness.
It’s proof you’re learning. That builds relatability and credibility.
2. Behind-the-Scenes Decisions
“We debated pricing for 2 weeks. Here’s why we went with $49/mo and what we were worried about.”
Show how you think—not just what you launched.
3. Customer Insight or Quote
“A customer told me, ‘We didn’t buy the product. We bought peace of mind.’ That changed how we talk about our value prop.”
Use real words from real people. It feels grounded.
4. Founder Struggles (Not Just Wins)
“We lost a deal we really wanted last week. Not because of features—but because we didn’t earn trust soon enough.”
People root for people who are real.
5. Hard-Earned Frameworks
“After 20+ sales calls, here’s the 3-question framework I now use to qualify inbound leads.”
Teach what you’ve earned—not what you Googled.
6. Contrarian (But Respectful) POVs
“Most SaaS founders chase product-market fit. We focused on founder-market fit first—and it saved us 6 months of churn.”
You don’t need to be loud. Just thoughtful.
7. Customer-First Philosophy
“We changed our onboarding flow after realizing 60% of users were skipping the tutorial. Ego down, adoption up.”
Small changes, big signals.
🛑 What to Avoid If You Want to Build Trust
- 💥 Overly polished “big announcement” posts
- 💰 Exaggerated metrics without context
- 🧠 Fake-deep thought leadership with no experience
- 🔁 Templates that sound like everyone else
Trust isn’t built by volume.
It’s built by originality + vulnerability + usefulness.
🧠 Pro Tips
- Write like you talk
- Don’t hide the mess—own it
- Give away your best thinking
- Add a comment that gives context or a resource
- Ask a question that sparks genuine conversation
TL;DR — If You Want to Build Trust, Say Something Real
You don’t need to manufacture hype.
You just need to share the journey—the wins, the bruises, and the thinking behind your choices.
If your audience feels like they’re learning with you, not from you, they’ll trust you faster than any growth hack ever will.
P.S.
We built Jerry to help founders create content that earns trust—not just impressions.
It turns your raw thoughts, notes, and conversations into posts that actually connect with the people who matter.