How to Warm Up Cold Leads Using LinkedIn's Activity Feed
How to Warm Up Cold Leads Using LinkedIn's Activity Feed
Here’s a wild stat:
You can find out what your dream customer cares about—without sending a single message.
It’s all in their LinkedIn activity feed.
But most people skip this step. They jump straight to cold DMs, hoping for replies that never come.
In 2025, smart prospectors do it differently.
They treat LinkedIn like a relationship graph, not a lead list.
Here’s how to use the activity feed to turn cold leads into warm conversations.
🔍 Step 1: Visit Their Profile. Open the “Activity” Tab.
This is your intelligence dashboard.
What to look for:
- Their latest posts (what they want to be known for)
- Comments they’ve made (what they care about)
- Who they’re engaging with (shared connections or topics)
- Likes (passive signals of interest)
✅ Bonus: If they’ve posted in the last 7 days—they’re active and reachable.
🧠 Step 2: Decode the Topics That Matter to Them
Patterns you might spot:
- Talking about hiring? They’re growing.
- Commenting on AI stuff? They’re curious about new tools.
- Liking posts from competitors? There’s a potential need.
The goal is to find hooks for relevance.
If they’re engaging with content about async work and your product helps remote teams—you’re in.
💬 Step 3: Leave a Thoughtful Comment
Not on your post. On theirs.
Why?
- It builds visibility
- It shows you're paying attention
- It starts rapport before you ever DM
✅ Good comment:
“This hit home. We also struggled with onboarding until we simplified it into one screen.”
🚫 Bad comment:
“Nice post. Follow back?”
This is about value-first engagement. Not drive-by reactions.
✉️ Step 4: Send a DM Based on Context
Once you’ve engaged publicly, you’ve earned a DM.
Template (adapt to your voice):
“Hey [Name], loved your post on [topic]—especially your take on [insight]. We’ve been helping teams solve similar challenges. Happy to share what’s worked on our side if helpful.”
Why this works:
- You’re not pitching
- You’re referencing something they care about
- You’re showing up as a peer, not a peddler
🔁 Step 5: Keep the Thread Alive
If they don’t reply? No worries.
Keep engaging.
- Reply to their next post
- Like their comment on a shared thread
- Add something useful (not self-promotional)
The more surface area you create, the more likely they are to respond when it matters.
🛠️ Pro Tips for Activity-Based Prospecting
- Use LinkedIn bookmarks: Save profiles you’re monitoring
- Batch engagement: Spend 15 mins/day commenting on leads’ content
- Don’t fake interest: Only engage if it’s genuinely relevant
- Look at mutuals: A warm intro > any cold message
⚠️ What Not to Do
- Don’t say “saw you liked [post]” and then pitch
- Don’t copy-paste the same DM to everyone
- Don’t engage only when you want something
Social selling = relationship-first, timing-second.
TL;DR — Their Feed Is Your Opening
Every cold lead has a trail of:
- What they believe
- What they struggle with
- What they’re curious about
The activity feed is where it’s all hiding—publicly.
Show up early.
Engage smart.
And when you reach out, it won’t feel cold—it’ll feel familiar.
P.S.
We built Jerry to help founders and sales teams track lead engagement, surface relevant signals, and know exactly when to reach out (and what to say).
It’s like a sidekick for social selling—minus the spam.