How to Turn LinkedIn Comments Into Leads
How to Turn LinkedIn Comments Into Leads
Most people think LinkedIn is about posting content.
But that’s just one side of the game.
The real opportunity? It’s in the comments.
Not just on your posts—on other people’s posts too.
Because the comment section is where:
- Conversations happen
- Intent is revealed
- Trust is built in public
- And relationships are warmed up for a DM
Let’s break down how to mine LinkedIn comments and turn them into qualified leads.
🔍 Step 1: Watch Who’s Commenting—Not Just Who’s Liking
Likes are easy.
Comments = commitment.
When someone takes the time to write a thought, ask a question, or share an experience—they’re:
- Interested in the topic
- Actively engaging in the space
- Open to conversation
✅ Fix: Check who’s commenting on:
- Your posts
- Your ICP’s posts
- Influencers or customers in your space
Start building a “comment heatmap” of high-intent users.
🧠 Step 2: Identify Buying Signals in Comments
Not all comments are equal. Look for signs of:
- Pain: “We’ve been struggling with this too.”
- Curiosity: “What tool did you use?”
- Validation: “We had to build our own version of this.”
- Friction: “This approach didn’t work for us. Any alternatives?”
These are all invitations to dig deeper.
✅ Fix: Save or screenshot high-signal comments. Treat them like mini-forms of inbound.
💬 Step 3: Reply Publicly—Add Value, Not Pitch
Don’t jump into DMs too soon.
Earn trust in public first.
Wrong:
“Check out our tool—DM me for a demo.”
Right:
“We ran into something similar. Happy to share what worked for us—drop me a DM if helpful!”
You’re not selling. You’re solving.
✉️ Step 4: DM with Context, Not Copy-Paste
When you move to DMs, lead with the comment.
Bad DM:
“Hey, saw you commented. Want to learn about our solution?”
Good DM:
“Loved your comment on async standups. We tried something similar with video check-ins—made a huge difference. Curious what you’ve tried so far?”
Make it human. Make it personal. Make it conversational.
🔁 Step 5: Keep Track and Follow Up
Most comment-to-lead flows don’t fail from bad outreach.
They fail from no follow-up.
✅ Fix:
Use a lightweight CRM or spreadsheet to track:
- Who commented
- When you DM’d
- What they said
- When to follow up
(Or just use something like Jerry to surface warm leads automatically from your content and comment trails.)
🛠️ Pro Tips for Comment-Driven Lead Gen
- Leave smart comments on ICP-facing posts. Thoughtful comments boost your visibility and credibility.
- End your posts with questions. This invites comment-rich threads.
- Pin your best comment. On high-performing posts, comment with an insight or CTA and pin it to the top.
- Create content based on good comment threads. “This comment made me think...” is a great content starter.
📈 Why This Works in 2025
- The LinkedIn feed is busier than ever
- Comments are where real-time buyer intent lives
- Most sellers still ignore comments entirely
Which means: Less noise, more opportunity.
TL;DR — Comments = Quiet Inbound
- Watch comments like you’d watch demos
- Engage in public before sliding into DMs
- Personalize your outreach based on real signals
- Track follow-ups like a pro
Because the best leads don’t fill out forms.
They leave comments.
P.S.
We built Jerry to help founders and B2B teams turn trust into pipeline.
From surfacing who’s engaging with your posts, to showing you which comments matter most, Jerry helps you start the right conversations at the right time.