How to Structure a LinkedIn Post That Converts (With Examples)
How to Structure a LinkedIn Post That Converts (With Examples)
If you’ve ever written a post, hit publish, and watched it disappear into the void—this one’s for you.
The problem isn’t your idea.
It’s the structure.
On LinkedIn, your content has one job:
Stop the scroll and start a conversation.
Whether you're a founder, operator, or marketer—mastering post structure can mean the difference between 3 likes and 30 inbound leads.
Let’s break down how to write LinkedIn posts that actually convert.
🎯 First, What Do We Mean by "Convert"?
Not every post has to sell. But every post should move the reader somewhere:
- From passive → curious
- From scroller → commenter
- From silent follower → lead or demo
- From lurker → loyal fan
Conversion = action taken because of your content.
📐 Framework 1: AIDA (Attention, Interest, Desire, Action)
The OG formula. Still works. Still wins.
🔹 A = Attention (Hook)
Grab attention in the first 1–2 lines. Open a loop. Break a belief.
Example:
Most SaaS founders write LinkedIn posts that get ignored.
Here’s how to fix that (with examples).
🔹 I = Interest
Paint the problem or set the scene. Make them nod.
Your audience isn’t bored.
They’re overwhelmed—and your post is just noise unless it hits fast.
🔹 D = Desire
Show the benefit. Create tension. Let them imagine the upside.
Once you learn to structure your posts, people stop scrolling—and start booking calls.
🔹 A = Action
End with a prompt, question, or next step.
Want to see the exact format I use? Keep reading.
Or drop a 💬 and I’ll DM you my favorite 3 hooks.
🧱 Framework 2: PAS (Problem, Agitation, Solution)
Perfect for pain-point posts.
Example:
❌ Problem: You post on LinkedIn 3x a week and still get crickets.
😤 Agitation: You're watching others go viral and wondering what you’re doing wrong.
✅ Solution: It’s not your idea. It’s how you package it. Here's the framework I use...
Short, punchy, visceral.
🎭 Framework 3: Story → Lesson → Question
If you’re writing founder stories, use this every time.
Example:
Last year, I fired our biggest client.
They were 60% of our revenue—and 90% of our stress.That decision nearly broke us.
But it also forced us to build a pipeline that didn’t depend on one logo.Here’s what I learned about leverage, boundaries, and growth.
What’s a decision that felt like a risk but paid off?
Real → Reflective → Relatable.
🛠️ Bonus Tips for Better Structure
- Use line breaks generously. Nobody reads chunky paragraphs on LinkedIn.
- Bold key lines. Use ALL CAPS or emojis to draw the eye (but don’t overdo it).
- Preview your post. Ask: would you stop scrolling for this?
- Add a CTA. Doesn’t have to be “buy now.” Could be: “Have you tried this?” or “What would you have done?”
🔍 Why Structure Matters More Than Ever
In 2025, everyone’s posting.
But few are crafting content that leads to conversations, credibility, or conversions.
Structure gives you:
- Clarity → You know what you're trying to say
- Flow → Your reader stays with you
- Impact → They remember (and act on) what you shared
TL;DR — Don’t Just Post. Structure to Convert.
Every post is a micro-funnel.
If you:
- Hook attention
- Deliver value
- Create desire
- Prompt action…
You win. You earn trust. You grow.
Because on LinkedIn, the best posts aren’t loud—they’re clear, useful, and human.
P.S.
I built Jerry to help founders write structured content that sounds like them—not a robot.
It’s like having a content strategist, ghostwriter, and growth assistant… all in one tab.