How to Structure a LinkedIn Post That Converts (With Examples)

5 min read By Vishesh

How to Structure a LinkedIn Post That Converts (With Examples)

If you’ve ever written a post, hit publish, and watched it disappear into the void—this one’s for you.

The problem isn’t your idea.
It’s the structure.

On LinkedIn, your content has one job:
Stop the scroll and start a conversation.

Whether you're a founder, operator, or marketer—mastering post structure can mean the difference between 3 likes and 30 inbound leads.

Let’s break down how to write LinkedIn posts that actually convert.


🎯 First, What Do We Mean by "Convert"?

Not every post has to sell. But every post should move the reader somewhere:

  • From passive → curious
  • From scroller → commenter
  • From silent follower → lead or demo
  • From lurker → loyal fan

Conversion = action taken because of your content.


📐 Framework 1: AIDA (Attention, Interest, Desire, Action)

The OG formula. Still works. Still wins.

🔹 A = Attention (Hook)

Grab attention in the first 1–2 lines. Open a loop. Break a belief.

Example:

Most SaaS founders write LinkedIn posts that get ignored.
Here’s how to fix that (with examples).

🔹 I = Interest

Paint the problem or set the scene. Make them nod.

Your audience isn’t bored.
They’re overwhelmed—and your post is just noise unless it hits fast.

🔹 D = Desire

Show the benefit. Create tension. Let them imagine the upside.

Once you learn to structure your posts, people stop scrolling—and start booking calls.

🔹 A = Action

End with a prompt, question, or next step.

Want to see the exact format I use? Keep reading.
Or drop a 💬 and I’ll DM you my favorite 3 hooks.


🧱 Framework 2: PAS (Problem, Agitation, Solution)

Perfect for pain-point posts.

Example:

❌ Problem: You post on LinkedIn 3x a week and still get crickets.
😤 Agitation: You're watching others go viral and wondering what you’re doing wrong.
✅ Solution: It’s not your idea. It’s how you package it. Here's the framework I use...

Short, punchy, visceral.


🎭 Framework 3: Story → Lesson → Question

If you’re writing founder stories, use this every time.

Example:

Last year, I fired our biggest client.
They were 60% of our revenue—and 90% of our stress.

That decision nearly broke us.
But it also forced us to build a pipeline that didn’t depend on one logo.

Here’s what I learned about leverage, boundaries, and growth.

What’s a decision that felt like a risk but paid off?

Real → Reflective → Relatable.


🛠️ Bonus Tips for Better Structure

  • Use line breaks generously. Nobody reads chunky paragraphs on LinkedIn.
  • Bold key lines. Use ALL CAPS or emojis to draw the eye (but don’t overdo it).
  • Preview your post. Ask: would you stop scrolling for this?
  • Add a CTA. Doesn’t have to be “buy now.” Could be: “Have you tried this?” or “What would you have done?”

🔍 Why Structure Matters More Than Ever

In 2025, everyone’s posting.
But few are crafting content that leads to conversations, credibility, or conversions.

Structure gives you:

  • Clarity → You know what you're trying to say
  • Flow → Your reader stays with you
  • Impact → They remember (and act on) what you shared

TL;DR — Don’t Just Post. Structure to Convert.

Every post is a micro-funnel.

If you:

  • Hook attention
  • Deliver value
  • Create desire
  • Prompt action…

You win. You earn trust. You grow.

Because on LinkedIn, the best posts aren’t loud—they’re clear, useful, and human.


P.S.

I built Jerry to help founders write structured content that sounds like them—not a robot.

It’s like having a content strategist, ghostwriter, and growth assistant… all in one tab.

Try Jerry →

Booked 5 demos in 7 days—without cold DMs

Jerry helps founders turn LinkedIn attention into revenue using content + AI—not spam.

  • AI drafts your posts in your voice. Hook → Outline → Boom.
  • Only reach out to leads who actually engage. No more guessing.
  • Inbox-safe. 100% compliant with LinkedIn's Terms of Service.

Loved by founder-operators. No automations. Just results.